The challenge was to create a companion glyph to prepend the existing logotype. I took inspiration from the business history–having developed software for food & beverage. The martini olive pick represents the F&B enterprise solution, which is leveraged in high volume environments such as the casino gaming floors of Las Vegas, and the key symbolizes the guest-facing hotel services mobile app platform used by hotels around the world.
A leaf from the brand identity guide.
Custom business cards by MOO.
Custom t-shirts printed by CustomInk.
Custom stickers by Sticker Mule.